Brand Identity Design
Visual identity that makes you instantly recognizable - cohesive systems that work across product, marketing, and print.
Trusted by companies that ship production software on deadline
Everything you need, nothing you don't
We scope each engagement precisely so you get senior-level work on the capabilities that matter.
Logo design
Distinctive mark systems with primary, secondary, and icon variants - optimized for screens, print, and favicons.
Color systems
Accessible palettes with primary, secondary, and semantic colors - documented with hex, RGB, and contrast ratios.
Typography selection
Type pairings for headings, body, and UI - with scale, weight, and line-height specs for every context.
Icon sets
Custom icon libraries with consistent stroke weight and style - ready for product UI and marketing collateral.
Brand guidelines
Comprehensive documentation covering logo usage, color rules, tone of voice, and do's and don'ts.
Motion identity
Animation principles and Lottie assets that extend your brand into loading states, transitions, and marketing.
From brand strategy to a complete visual system
We translate your positioning into a visual language - then document it so every team member applies it consistently.
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Week 1: Discovery & direction
We review your market, competitors, and values - then explore mood boards and conceptual directions for alignment.
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Weeks 2-4: Design & refine
Logo concepts evolve through feedback rounds - color, type, and icon systems build out alongside the mark.
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Deliver: Guidelines & assets
Final brand book with exportable assets, Figma libraries, and motion specs - ready for product and marketing teams.
Renting is local, so search had to understand a place and a date range as one question rather than two filters. Mirimera built the marketplace and the software our suppliers run on, and because it is one system underneath, nothing has ever had to be kept in sync.
- Pablo
CEO, Big RentalsBrand design toolkit
Professional tools for crafting, documenting, and distributing brand assets across your entire organization.
Figma
Collaborative brand libraries with components, styles, and shared assets for cross-team consistency.
- Ai
Adobe Illustrator
Vector precision for logo construction, icon design, and print-ready export formats.
Fontshare
Curated free typefaces for brand typography - licensed for commercial use across web and print.
- A
Coolors
Palette generation and accessibility checking - ensuring color combinations meet contrast requirements.
Brandpad
Living brand guidelines platform - interactive documentation that stays current as your brand evolves.
Lottie
Motion assets for brand animations - lightweight JSON files that work across web, iOS, and Android.
Ready to define your brand identity?
Book a free 30-minute call. We'll review your current brand, discuss positioning, and outline a visual identity project.