User Research
Design decisions grounded in evidence, not opinions - research that reveals what users need before you build the wrong thing.
Trusted by companies that ship production software on deadline
Everything you need, nothing you don't
We scope each engagement precisely so you get senior-level work on the capabilities that matter.
User interviews
Structured conversations that uncover motivations, pain points, and mental models - the why behind user behavior.
Usability testing
Task-based sessions that reveal where users get stuck - with recordings, heatmaps, and actionable findings.
Survey design
Quantitative surveys that validate hypotheses at scale - segmenting responses by persona, plan, or usage pattern.
Behavioral analytics
Session data, funnels, and drop-off analysis that show what users actually do - not just what they say they do.
Persona development
Research-backed user profiles with goals, frustrations, and context - so every design decision has a named audience.
Journey mapping
End-to-end visualizations of user experiences - highlighting moments of friction, delight, and opportunity.
From assumptions to actionable insights
We design research around your biggest product questions - then deliver findings your team can act on immediately.
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Week 1: Plan & recruit
We define research questions, choose methods, write discussion guides, and recruit participants matched to your target users.
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Weeks 2-3: Conduct & synthesize
Interviews, tests, and surveys run in parallel - findings synthesized into themes, quotes, and prioritized recommendations.
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Deliver: Report & workshop
We present insights with journey maps and personas - then workshop next steps with your product and design teams.
Renting is local, so search had to understand a place and a date range as one question rather than two filters. Mirimera built the marketplace and the software our suppliers run on, and because it is one system underneath, nothing has ever had to be kept in sync.
- Pablo
CEO, Big RentalsResearch & analytics stack
Tools for capturing qualitative depth and quantitative scale - so every insight is backed by real user data.
Maze
Unmoderated usability testing with task metrics, click maps, and success rate reporting.
Hotjar
Heatmaps, session recordings, and feedback polls for understanding in-product behavior.
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UserTesting
On-demand participant panels for moderated and unmoderated video sessions at scale.
Dovetail
Research repository for tagging, synthesizing, and sharing insights across your organization.
Miro
Collaborative whiteboarding for affinity mapping, journey maps, and workshop facilitation.
Google Analytics
Behavioral data, conversion funnels, and audience segmentation for quantitative validation.
Ready to understand your users deeply?
Book a free 30-minute call. We'll identify your biggest research questions and outline a study you can run this month.